Why Blueprint?

With over a decade of experience working alongside some of the world’s most iconic brands in global sports and entertainment, I’m deeply passionate about the live events industry and creating unforgettable brand and fan experiences.

I have been fortunate enough to work with and learn from some of the best operations across events marketing, partnerships management and corporate hospitality and some of these unique experiences have included:

• Working on the global partnership between Cisco Systems and McLaren F1, where I travelled around the world to strategise, plan and execute C-suite events for Cisco within the McLaren Paddock Club experience.

• Working with the NRL and the Manly Warringah Sea Eagles to grow fan engagement, develop group ticketing programs and break membership revenue and number records.

• Working with the Australian Grand Prix Corporation to deliver corporate and consumer ticketing initiatives at the Australian Formula 1 Grand Prix and Australian MotoGP events.

I created Blueprint to work with you hand in hand to help you achieve your strategic marketing and sales goals in the ever crowded Australian sports and entertainment industry.

Through fan focused, customer first strategies and campaigns, let’s together create your winning blueprint.

Andy Seyfort